The rise of influencers and social media platforms has changed the way brands promote their products. Nowhere is this more evident than in the realm of supplement marketing. With health and wellness trends on the rise, consumers are turning to social media influencers for guidance on the latest products and trends. In this article, we'll explore the role of influencers and social media in supplement marketing strategies, as well as shed light on the essential FTC guidelines that supplement brand
The supplement industry is constantly evolving to meet the demands of consumers seeking health and wellness solutions. With advancements in technology, supplement brands are increasingly turning to artificial intelligence (AI) and predictive analytics to streamline their product development processes. Leveraging AI in this domain offers numerous advantages, revolutionizing the way supplements are formulated, tested, and brought to market based on consumer preference analysis. Supplement Product
As the demand for cognitive enhancement supplements continues to surge, nootropics have become a focal point for brands aiming to provide effective solutions. To excel in this dynamic market, brands must focus on substantiated product claims rather than relying on transient hype. Let’s dive into strategic approaches that can empower brands to not only survive but thrive in the competitive nootropics market.The hype around the nootropics marketIn recent years, the nootropics market in the USA has
Supplement brands can greatly benefit from clinical trials, especially if they consider these seven benefits including evidence-based claims, gaining an advantage, and more.
Citruslabs welcomes a new addition to the research team, Dr. Scott Conger, Director of Clinical Research. We interview him to get his insight on trends and updates.
Pet health product regulations can be tough. Read about how the FDA, the AAFCO, and the USDA regulate various aspects of pet foods, treats, supplements, and more.
Discover how a beach rescue led to Anna's lifetime bond with her dog Winston and her personal excitement for Citruslabs's venture into pet health and wellness.
Citruslabs is proud to partner with CanXida to test their supplement in a double-blind, two-arm randomized placebo-controlled clinical trial--the gold standard in science.
We take a closer look at the highlights from our Consumer Report 2023 in this article. We uncover some of the findings that influence consumer purchasing.
