Understanding the FTC's Endorsement Guides
The FTC's Endorsement Guides cover a wide-range of topics related to advertising wellness products. Read this article to gain a better understanding.
By Bethany SchoengarthBlog — Page 20
False Advertising: Don’t make Implied Claims!
The way you talk about your products can make or break your brand. That's right, I'm talking about the treacherous terrain of product claims, especially the sneaky ones - implied claims. Let's dive in and unpack these, ensuring you steer clear of them while still making your mark. What Are Implied Claims?Implied claims are indeed sneaky. They're not always obvious, but they're there, influencing your messaging and potentially getting you into trouble. These are the suggestions or hints about you
By Bethany SchoengarthExplore the Regulations for Pet Wellness Products
Pet wellness products with health claims are regulated by the FDA. Understand what you need to back up your claims and stay compliant with regulatory agencies.
By Bethany SchoengarthFDA Labeling Requirements for Cosmetics
MoCRA was signed into law in December 2022. These FDA labeling requirements will help you stay compliant with new regulations for cosmetic brands.
By Bethany SchoengarthFTC False Advertising Examples: A Cautionary Guide for Marketers
We're sharing false advertising examples from the FTC that have landed even popular brands in the hot seat. Avoid these common mistakes when marketing!
By Bethany SchoengarthMeet Dr. Mikita Arora, Physician Partner at Citruslabs
We’re thrilled to announce Dr. Arora, an accomplished physician, joining Citruslabs. Her expertise will be invaluable in boosting our research team's capabilities.
By Bethany SchoengarthEffective Strategies for Advertising Health and Wellness Claims
Making health claims about your wellness product is a good strategy for driving sales but you'll need to know the regulatory laws surrounding these claims.
By Bethany SchoengarthHow to Become CBD Certified in the Wellness Industry
Learn how to become CBD certified in the wellness industry in order to grow your skincare or supplement brand. We have tips and actionable steps.
By Bethany SchoengarthGlow Up: 10 Skincare Launch Ideas
Do you need skincare launch ideas to kick off your marketing brainstorm? We have 10 ideas to help you stay authentic to your brand while attracting customers.
By Bethany SchoengarthThe Importance of Clinical Trials in the Cosmetics Industry
Cosmetic brands can greatly benefit from clinical trials for their products. Find out why clinical trials are important in the cosmetic industry for your brand.
By Bethany SchoengarthSuperlativa's Scientific Journey to Uncover Stress and Mental Wellness Solutions
Superlativa is taking bold steps to enhance transparency and build consumer trust with a partnership with Citruslabs to test their supplement for mental wellness.
By Bethany SchoengarthConsumer Perception Study vs. Clinical Trial Q&A by Dr. Swathi Varanasi
Dr. Swathi Varansi helps brands navigate the differences and benefits between clinical trials and consumer perception studies to test their wellness products.
By Bethany Schoengarth