Discover the latest breakthroughs in canine clinical trials that are enhancing dog wellness. Learn about innovative treatments and how they are shaping the world of pet health!
By Ben BrockmanConsumer Packaged Goods (CPG) brands operate in a highly competitive landscape. Understanding your audience, competitors, and market trends is essential for staying ahead. Market research offers actionable insights that help refine product offerings, marketing strategies, and overall business decisions. Whether you're launching a new product or reevaluating an existing one, thorough market research ensures your efforts align with consumer needs and expectations. What Is Marke
By Ben BrockmanIn the world of consumer packaged goods (CPG), marketing extends far beyond traditional advertising and digital campaigns. One of the most critical yet often overlooked components is packaging. Packaging is the first tangible interaction consumers have with a product, and in many cases, it can make or break a purchase decision. Let's explore why packaging plays such a vital role in CPG marketing and how brands can leverage it to enhance their market presence. CPG Packaging Fi
By Ben BrockmanDecentralized clinical trials (DCTs) are transforming the way we approach clinical research by enabling more flexible and patient-centric methodologies. As companies embrace these trials for everything from supplements to skincare products, ensuring compliance in DCTs becomes essential. This blog will explore the critical elements of compliance in decentralized clinical trials and offer strategies to navigate these evolving landscapes successfully. What Are Decentralized Clin
By Ben BrockmanIn a world dominated by digital ads and social media, traditional marketing still holds an indispensable place in the playbook of Consumer Packaged Goods (CPG) brands. From memorable TV commercials to in-store promotions, traditional strategies not only enhance visibility but also build trust and loyalty among consumers. For CPG brands incorporating clinical trials into their claims, traditional marketing becomes a powerful tool to highlight scientifically validated benefits,
By Ben BrockmanWhen it comes to clinical trials, a pilot study is an invaluable tool for ensuring success. Acting as a trial run for the full-scale study, a pilot study allows researchers to refine methodologies, identify potential issues, and determine the feasibility of their research design. In industries like skincare, supplements, cosmetics, and pet health, conducting a pilot study can significantly improve the quality and credibility of claims, saving both time and resources in the l
By Ben BrockmanHealth and wellness brands are under increasing pressure to back up their claims with real evidence, not just testimonials or internal testing. At the same time, consumers care more than ever about how a product actually makes them feel, whether that is better sleep, improved digestion, or increased energy. Capturing those real-world experiences in a structured, credible way is where ePRO solutions come in. ePRO solutions (electronic Patient-Reported Outcome solutions) are di
By Ben BrockmanPatient screening is one of the most important steps in any clinical study, yet it is often misunderstood or underestimated. For health and wellness brands investing in research, how you screen participants directly impacts your timelines, data quality, and overall study success. Patient screening is the process of evaluating potential study participants against predefined eligibility criteria to determine if they qualify for a clinical trial. It ensures that only the right p
By Ben BrockmanDecentralized clinical trials (DCTs) have revolutionized the way clinical research is conducted. By utilizing technology to reach participants remotely, these trials have opened doors to faster enrollment, greater diversity, and enhanced convenience for both researchers and participants. However, as with any technology-driven process, data security in decentralized clinical trials has become a critical concern. Protecting sensitive health information (PHI) while ensuring com
By Ben BrockmanCosmetic brands do not win on formulation alone. They win on how clearly they can prove and communicate results. The challenge is knowing which claims actually matter to consumers and how to support them with credible data. This guide breaks down the most valuable cosmetic claims and how to validate them through research that consumers trust. Cosmetic research claims are measurable or perceivable product benefits that can be supported by data. The most important claims focus
By Ben BrockmanThe quality of a health product starts long before it reaches a consumer. It begins at the ingredient level. For brands in supplements, functional foods, and wellness products, even small inconsistencies in raw materials can affect safety, performance, and credibility. That is why ingredient purity testing has become a foundational step for companies that want to build trust and stand behind their products with confidence. Ingredient purity testing is the process of verifying
By Ben BrockmanFor brands developing topical products like skincare, cosmetics, or personal care items, understanding how a formulation interacts with human skin is essential. Consumers expect products to be safe and non-irritating, and regulators expect brands to substantiate those expectations. One of the most widely used tools for evaluating skin compatibility is Repeat Insult Patch Testing (RIPT). Repeat Insult Patch Testing (RIPT) is a clinical study that evaluates whether a topical pr
By Ben Brockman