Elevating Supplement Claims: The Impact of Consumer Perception Studies
We’ll highlight the consumer perception study model as an accessible option for brands looking to get their foot in the door with clinical research
By Morgan CarpenterBlog — Page 21
The Critical Role of CROs in Supplement Research
We explore the essential function of CROs in supplement research and dig into how they contribute to the success of modern supplement brands.
By Morgan CarpenterHow Ethical Sourcing and Fair Trade Impacts Consumer Buying Decisions
We explore the significant impact of ethical sourcing and fair trade on consumer preferences and discuss how brands can incorporate these principles.
By Morgan CarpenterResearch Methods for Supporting Cosmetics Product Claims
We have compiled an overview of the importance of supporting your makeup and cosmetics products with some form of research.
By Morgan CarpenterFalse Advertising: What Are the Consequences of Unfounded Product Claims?
Unfounded or misleading product claims can have severe consequences, not only for your brand's and reputation but also for your bottom line.
By Morgan CarpenterMeet Dr. Swathi Varanasi, Principal Investigator at Citruslabs
We've recently welcomed a brilliant mind to the Citruslabs team and we're thrilled to introduce you to our new Principal Investigator, Dr. Swathi Varanasi. With a passion for clinical research that's as boundless as her curiosity, Swathi brings a fresh perspective and a wealth of knowledge to our team.She's not just here to make waves in the world of wellness and clinical trials; she's here to dive right in and help you navigate the exciting journey ahead. We sat down with Dr. Swathi to ask her
By Citruslabs StaffIntroducing Smart Claim: An AI-Driven Product Claims Generator
Create product claims using our AI technology. Develop a clearer understanding of what you can say about your supplement, skincare, or cosmetic product.
By Susanne MitschkeCitruslabs Announces Partnership with Fitbit to Elevate Objective Data Collection in Clinical Trials
Citruslabs announces partnership with Fitbit to accurately collect data for clinical trials when testing wellness products. Using smartwatches will ensure data integrity and ease of use.
By Susanne MitschkeStep-by-Step Guide to Strong Product Claims
We provide a detailed account of the step-by-step process of creating strong product claims.
By Morgan CarpenterConsumer Perception Studies in Skincare
We explore the value of Consumer Perception studies as a clinical research design.
By Morgan CarpenterWhat to Expect: Participating in Supplement Clinical Trials
Getting involved in clinical research is a fantastic way to contribute to the development of new consumer products, including supplement and vitamin formulas. It can be somewhat daunting to begin the process if you aren’t sure what to expect, so we have compiled some general guidelines for volunteers joining supplement clinical trials for the first time. Many people can be deterred from participating in research because of the rampant misconceptions about the process, making it all the more impo
By Morgan CarpenterFTC Says, “No More Fake Reviews”
The FTC has introduced a new rule aimed at curbing illicit reviews. These deceptive practices include using fake reviews, suppressing honest negative reviews, and paying for positive reviews.
By Susanne Mitschke