In this blog post, we will explore the meaning of health ownership, discuss its increasing popularity, and outline why consumer brands should pay attention to this emerging trend.
By Morgan CarpenterTo address the gaps in knowledge many brands have about consumer perception studies, we’ll unpack some of the most common questions we hear about them
By Morgan CarpenterSupplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency and ingredient integrity.
By Morgan CarpenterSuperfood supplements are those that contain concentrated forms of nutrient-rich foods, also known as superfoods.
By Morgan CarpenterWe were excited to work with Foria on clinical research for their range of CBD-based women’s sexual health products.
By Morgan CarpenterSkincare brands benefit from consumer perception studies to create product claims, explaining how they work and their advantages for brands and consumers.
By Morgan CarpenterFor supplement brands, sharing clinical research online through social media can be a great way to educate consumers about the benefits of your product.
By Morgan CarpenterWe overview the biggest factors playing into the importance of Skincare product claims.
By Morgan CarpenterBeauty brands need to think beyond simple product promotions and instead focus on creating engaging, informative, and shareable content.
By Morgan CarpenterWorking with social media influencers to promote your health and wellness brand online can be a great way to round out your marketing strategy.
By Morgan CarpenterWe conducted a clinical trial with Joyspring to test out their Genius Drops, a supplement aimed at improving focus and overall mood in children.
By Morgan CarpenterThe body positivity movement encourages beauty brands to embrace “real” women that are representative of the majority of consumers.
By Morgan Carpenter